Hearst Magazines UK has signed a host of new top brands including Jaeger, Elizabeth Arden, BrandAlley and Swarovski, for its fourth annual multimedia celebration – 30 Days of Fashion & Beauty.

The stylish event, which kicks off in September this year, involves some of the world’s leading fashion and beauty brands and reaches more than six million women across the UK. This year, 30 Days of Fashion and Beauty 2011 has attracted more than 80 new brands, providing them with the opportunity to directly target Hearst Magazine UK's readers and consumers across the company’s expansive print and digital portfolio.

30 Days of Fashion & Beauty first launched in 2008, to celebrate the passions and interests of its readers while offering an innovative platform to drive sales for advertisers.

The event’s sister website, www.30days.co.uk, which launched this month, will again be providing online and social media support for 30 Days of Fashion & Beauty as part of the month-long festival’s integrated marketing campaign.

In the lead up to September, hundreds of online giveaways including a VIP experience from London Fashion Weekend, Swarovski jewellery, gift cards from Reiss, French Connection, OFFICE and Jaeger, Elizabeth Arden Eight Hour Cream, fragrances and make-up, are on offer.

BrandAlley.co.uk is also offering three readers the chance to win £250 to spend when they register for the 30 Days e-newsletter.

The website will be regularly updated with new events, offers, reviews, content and giveaways from all participating Hearst Magazines UK titles – Cosmopolitan, Company, Good Housekeeping, Harper’s Bazaar, Prima, Zest, Reveal, Best, allaboutyou.com and handbag.com. Each title will have its own unique landing page which can be accessed simply by clicking on the logo from the homepage.

Jane Wynyard

Head of PR

Hearst Magazines UK

0207 439 5211

jane.wynyard@natmags.co.uk