EBAY TO SPONSOR NATMAG’S THIRD ANNUAL 30 DAYS OF FASHION & BEAUTY 2010

Friday 9 July 2010. The National Magazine Company (NatMag), Hearst Corporation’s principal business in the UK, is proud to announce the eBay Outlet, as the brand new sponsor of the third annual 30 Days of Fashion & Beauty 2010, in a deal negotiated by Carat Sponsorship.

30 Days of Fashion & Beauty is a stylish multi-media event taking place in September 2010 involving some of the world’s leading fashion and beauty brands, reaching more than 10 million women across the UK.

First launched by NatMag in 2008, 30 Days of Fashion & Beauty celebrates the passions and interests of its readers while offering an innovative platform to drive sales for advertisers. During September, the programme is packed with magazine-led initiatives, engaging features from the nation’s leading editors, shopping extravaganzas, amazing fashion shows and pop-up shops and fantastic offers and giveaways.

Just some of the 100s of giveaways include a VIP experience from London Fashion Weekender, Michael John pampering day, beauty bags, Lola Rose jewellery, gift cards from Reiss and French Connection, BCBG Maxazria and Ice-Watches, plus the eBay Outlet will be offering readers a chance to win £500 vouchers for the eBay Outlet.

www.30days.co.uk, which launched on 1^st July, will again be providing online support for 30 Days of Fashion & Beauty as part of the month-long festival’s integrated marketing campaign.

The websitewill be regularly updated with new events, offers, reviews, content and giveaways from all participating NatMag titles – Cosmopolitan, Company SHE, Good Housekeeping, Harper’s Bazaar, Prima, Zest, Reveal, Best, allaboutyou.com and handbag.com. Each title will have its own unique landing page for its readers which can be accessed simply by clicking on the logo from the homepage.

Plus, anyone who registers for the newsletter could win £500 to spend at the new eBay Outlet.

Women’s Lifestyle Group Publishing Director, Matt Salmon, says, “I am delighted that the eBay Outlet has agreed to come on board as sponsor of 30 Days of Fashion & Beauty 2010. Over the last two years our events have encapsulated all that is British fashion and beauty in an innovative way through the power of print and online media. We believe that this year’s festival will not only be bigger and brighter, but will reach even more consumers across the country.. ”

www.30days.co.uk

For more information, please contact:

Jane Wynyard

Head of PR

National Magazine Company

0207 439 5211

jane.wynyard@natmags.co.uk